So, you think you’ve found a custom brand designer whose style you like, who is clearly knowledgeable, you feel comfortable with and you REALLY want to hire…and then, dunh, dunh, duunnhhhh…you hear the price. The truth is, you just honestly didn’t have a solid frame of reference for cost when you started your search, and now you have a dose of sticker shock, right? I’ll let you in on a little secret: anyone can provide deliverables, but a really good brand designer provides a valuable business solution based on strategy – and they will quote their services accordingly. Here’s why you shouldn’t let a number scare you away, and instead be thinking about custom brand design as an investment in the growth and sustainability of your business, rather than just pretty graphics, colors, and fonts…

Custom brand design adds value in the eyes of your audience and sets you up for growth.

You know that brand that just looks like they know what they’re doing, that somehow always seems to be on-point with their whole aesthetic and vibe – from the logo to the images, to the language they use? Yeah, the one you’re willing to pay a premium for even though there are less expensive options out there. For me that’s Dyson. They had me at the super sleek, modern and rounded typeface in their logo, the simple black and white paired with an electric pop of color, and ohhhh, the minimalist imagery that piqued my curiosity, wanting to learn more. Give me all the machines and gadgets!

Well, that’s all because a cohesive, branded visual presence makes your business captivating, alluring, and legitimate. And people notice and are way more willing to spend money with brands from whom they perceive a greater value. What that means for your business is leeway to raise prices, the ability to sell more products/services, and the ability to book more clients. Oh, hello future growth!

Custom brand design creates an undeniable experience for your audience that encourages greater loyalty.

I have one word for you: Disney. You can’t look at the Disney logo, with that whimsical, hand-scribbled font and iconic castle in the background without something inside you tingling with at least a little fun and magic. I mean, could you even imagine everything that you know and feel about Disney with a different logo? Heck no!

At the end of the day, people remember and will make decisions based on how your brand made them feel. When your custom brand design speaks effectively and emotionally to your ideal audience, it pulls them in and makes them feel as though you were talking directly to them, and including them in something special. The result of this connection and experience? Brand loyalty, larger lifetime client/customer value, and more referrals. Pair that with growth from perceived value and now you’ve got a one-two punch!

Custom brand design eliminates the competition from your ideal audience’s serious consideration.

Don’t you love it when someone makes a decision easy for you? In a sea of sameness, authentic and intentional custom brand design amplifies what makes your brand different and special. It sets you up as an authority in your industry and market, putting you in a completely different league from the alternatives. When your brand design stands out by speaking to your audience, it’s so much easier for people to know who you are and who you’re for. Now, if only dating were that straightforward…

It’s so easy to think of branding as just the pretty face of your business that everyone needs to have – the logo, the trending color palette, and throw some fonts in there. But once you start to shift how you think about the design of your brand – as an investment that actually works to move your business forward – you’ll be pleasantly surprised by all the doors that will start opening. So, is your brand design supporting your vision and growth plan? Let’s talk about that. Inquire about my services now.

Not sure you’re ready to talk about it? Cool, cool, cool. Read this article to see if custom brand design is the right solution for you, right now.