Dreamy Joon is a pajama and lounge wear brand that's 100% about comfort any time of the day. The brand is geared toward professional women 25-45 years old who live full and busy lives - whether it's working in a hybrid environment, caring for a family, or traveling on their next adventure. Dreamy Joon is their respite with lightweight and uber soft materials that give their bodies room to breath and flex. The overlapping double "O" in "Joon" portray a sun and moon, and represents the versatility of the clothing line. The soft colors, round and clean cursive, and fancy print typeface give a whimsical and feminine vibe. Oh, and "Joon" is a Persian word of endearment that means "dear" when used after someone's name. How darling!

ABOUT THE PROJECT

Brand Design

DREAMY JOON