Mindful Grit is a boutique focused on spreading the value of mindfulness and self-care for women so they can pursue their dreams to their fullest potential. I wanted the branding to be feminine and calming, but also give vibes of strength - and be heavy on vintage inspiration. The voice and tone of the brand was encouraging, supportive and a bit cheeky for entertainment and relatability.

ABOUT THE PROJECT

Naming | Brand Strategy | Brand Design | Website

MINDFUL GRIT