Parlaylee is a company culture architect - they help businesses communicate and implement their company culture effectively throughout their organizations so they're in the best possible position to grow and scale. I developed the name Parlaylee not only to summon intrigue, but also for the symbolic meaning of the word "parlay," to transition to something of greater value. Parlaylee has a strong emphasis on communication, education, and organizational efficiency. As such, my client wanted an approachable, friendly, modern, and slightly feminine aesthetic to highlight the unique perspective she brings to often stressful and challenging situations for her clients struggling with growing pains. 

Website is underway and coming soon!

ABOUT THE PROJECT

Naming | Brand Strategy | Brand Design | Website

PARLAYLEE