The Local Graze is a 100% dedicated gluten-free charcuterie and sweets shop whose success has allowed for growth into a storefront location. While construction on the storefront was underway, it was time to raise the bar on TLG's visual identity and online experience to match the quality product they were already providing. TLG's purpose is to spread love and kindness through food, so the visual identity needed to be very friendly and joyful, but with a modern simplicity. I chose to keep the logo suite in one-color black so it would stand out boldly against a colorful palette of bright, rainbow-inspired colors. And, with the addition of an e-commerce website, customers now have multiple ways to graze with TLG.

ABOUT THE PROJECT

Brand Design | Website

THE LOCAL GRAZE